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“How can we expect our children to know and experience the joy of giving unless we teach them that the greater pleasure in life lies in the art of giving rather than receiving?”

- James Cash Penney
Founder, J.C. Penney Corporation

Being charitable is believed to exemplify kindness and compassion, traits we look for in today's children and tomorrow's leaders. 

But what will happen if we neglect to teach our children to give?

Fast Facts

  • 90% of parents place importance on their children becoming charitable adults.
  • 77% of children under the age of 17 are either not aware of their parents' giving, or know that they give but do not know how or to whom.
  • Children who see someone in their family help others are 24% more likely to participate in charitable giving.

The act of helping others can empower children to believe they have the ability to make a difference. Parents, educators and mentors can encourage these lessons by demonstrating philanthropy in their own actions and engaging children in their participation. In addition to the values of empathy and kindness, learning to give teaches financial literacy to children; giving can be demonstrated as a pillar of economic responsibility along with making, saving and investing money. 

With the right mentorship and guidance, we can set the stage for a legacy of giving and empathy within our next generation. Together, we can make a difference.

Visit our Activities and Resources pages to get started.

Today's Children, Tomorrow's Philanthropists, Central Carolina Community Foundation
We Give Books Poll on Reading and Giving, 2010, Pearson Foundation
Kids are Clueless about Parents' Charitable Giving, 2010, Themint.org
Giving & Volunteering in the United States: Findings from a National Survey, 2001, Independent Sector