431 East Fayette Street     Suite 100     Syracuse, NY 13202     Tel: 315.422.9538
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Earlville Opera House

The Earlville Opera House, located in southern Madison County, offers a unique year-round performance calendar encompassing everything from blue grass to Celtic, as well as specialized arts-based programming for children. But the Opera House found itself suffering from an identity crisis – its name, although representative of the historic building in which it is housed, did not accurately represent its full range of diverse programming.

To help better promote itself, the Opera House joined the Community Foundation’s Program for Arts Capacity & Excellence (PACE), receiving a multi-year grant to review and update its brand messaging and program promotions. One of the results was the introduction of two distinct names – Music & Arts at Earlville Opera House and the Earlville Awesome House for its youth programming.

The Opera House’s new marketing strategies nearly doubled its youth attendance and increased overall turnout by 10% over the past year. Its participation in PACE helped the organization trim its budget while growing a stronger fan base, making the Community Foundation Where the Smart Money Gives Back.