反思:放大公平之声

高级通讯官朱丽叶-马洛夫(Juliet Maloff)解释了我们如何改变一些故事的讲述方式,让社区发出更多的声音。

反思:我们为种族平等所做的个人和专业努力》是一个月刊博客。 每个月,我们都会反思自己在工作中为提高多样性、公平性和包容性所做的个人或专业工作。 查看更多

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当我回顾我们组织将公平作为社区基金会优先事项的历程时,我不禁感到自豪和热切。 在过去几年中,传播团队在使我们的信息与本组织新的五年战略计划中概述的价值观和优先事项保持一致方面取得了重大进展。

我们新方法的一个重要方面是,我们的部门致力于利用讲故事的力量为社会造福。 为此,我们将努力放大他人的声音,并聚焦那些推动纽约州中部积极变革的杰出人士。 我们认识到,我们的作用不是为自己夺取聚光灯,而是为那些在当地产生真正影响的人提供一个平台,并为他们鼓劲。 通过介绍他们的故事,我们可以为他们提供一个空间,让更多人了解他们,并展示他们所做的令人难以置信的工作。

我们传播战略的另一个重要部分是,我们致力于让人们关注当地居民正在经历的不公平现象。 仅仅承认这些不公正现象是不够的,我们必须积极努力,通过更加有意识和深思熟虑地报道谁的故事,来废除造成不平等的制度和政策。 通过这些努力,我们旨在揭示系统性种族主义和其他形式的偏见(如能力、性别认同、社会经济地位),突出那些受到影响的人的故事和经历。 我们希望通过为以下个人提供平台,提高他们的认识,促进对话,并激励他们采取有意义的行动:

  • 捐赠者和支持者:我们希望通过分享他们的个人故事和保留他们的遗产,来揭示他们的经历,并展示支持创建一个更加包容的社会的重要性。 这些故事有力地提醒我们,每个人都可以在推动变革中发挥作用,无论其背景或社会地位如何。
  • 社区成员和合作伙伴:他们的故事是我们所要宣传的故事的重要组成部分,因为这些故事提供了第一手资料,让我们了解他们在面对挑战时所表现出的坚韧不拔的精神。 我们希望通过分享他们的故事,促进受众的共鸣、理解和团结意识。

与书面故事同样重要的是,我们努力确保所使用的图像能够代表我们所服务的社区。 营销专家指出,平均每人每天会看到 4,000 到 10,000 张照片。 所有这些接触都塑造了我们的感知和看待世界的方式。 我们的大脑处理图像的速度比处理文字的速度更快,因此,在匆匆一瞥中,我们可能会在不知不觉中无意地让潜意识受到刻板印象和偏见的影响。

视觉形象不仅能影响人们如何看待他人,还能影响他人如何看待自己。 这部分是因为我们通过自己的镜头、视角和身份来消费图像。 通过确保我们的语言和视觉信息不会延续陈规定型观念或赤字框架,我们就有能力影响受众的看法,最终使他们能够在没有外部偏见的情况下形成自己的观点。

还有更多的工作要做,在我们将新的战略计划付诸行动时,我对未来充满乐观。 通过将我们的信息传递与公平沟通的优先事项相结合,我们正在创建一个强大的变革平台。 我们致力于放大声音和解决不平等问题,这反映出我们致力于改变服务对象的生活。 我很荣幸能参与这一变革之旅,并期待着为纽约州中部带来积极的影响。

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