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Understanding the importance of sharing good news and being well prepared for your interviews are Crystal’s specialty. She and her team have written several articles about these topics, which you can find here on their website.
Everyone loves to see positive news stories about their organization, but it can be difficult to know how to garner these stories. Strategic Communications is a Syracuse-based public relations firm that focuses on positive news stories that support clients’ business goals. President Crystal DeStefano, APR, will share tips on how to identify the best stories for your organization and secure media interest in those stories, as well as how to prepare for a successful media interview.
Key takeaways:
- Learn the best contact for local media outlets
- Understand what is (and is not) newsworthy
- Determine which local media outlets are the best fit for different types of stories
- Use the “Critical 10” before any interview
- Navigate different types of media interviews, including TV, radio, print, and web-based news outlets
- Plan ahead for a full year of potential stories
Presented by:
Crystal DeStefano, APR, is owner and president of Syracuse-based Strategic Communications, with 20+ years of experience in public relations and a focus on local media relations.
She leads the Strategic Communications team in developing long-term strategies for current and potential future clients. Through her disciplined use of Strategic Communications’ 5 Step Process for Strategically & Successfully Sharing Good News, she ensures every client benefits from our approach to maximizing the power of the news media, using both traditional outreach techniques as well as social media to get a message across.
Crystal has a degree in business and is Accredited in Public Relations by the Universal Accreditation Board. She has served as President of the Public Relations Society of America – Central New York Chapter, as Chair for the Northeast District of PRSA, and as the Northeast Regional Representative for the PRSA National Office. She is also a 40 Under Forty award recipient.
This session will not be recorded. A PDF of the presentation will be provided to attendees.