Promotional Guidelines
Logos
You may download our logos at the links below. Contact us for additional file types or information. Download our logo usage guidelines.
Promoting your Grant
Congratulations on receiving a Community Foundation grant! We look forward to seeing the good it will help you do in our region. We encourage you to share the news of this grant to raise awareness of the valuable work you are doing in the community. The following communication guidelines will assist you with these promotions.
Terminology
In all materials, describe your funding as a grant from the Central New York Community Foundation. When applicable, please acknowledge the individual funds that have made your grant possible, as well as the Community Foundation. The name of the funds that provided your grant are listed in your grant payment letter.
The XYZ project was made possible by a grant from the Robert C. Smith and the Betsy R. Clark funds at the Central New York Community Foundation.
Our Name
Our corporate name should appear as Central New York Community Foundation. The name does not include “the” and should not have a capital “T” if “the” is used prior to the name, unless it is beginning a sentence. “CNY Community Foundation” can be used sparingly when tight space warrants abbreviation.
News Releases
Promote your project with a news release to the local media. Here is a sample press release to help you get started. If you’re inviting the media out to cover your project or event, invite us too by sending the information to info@cnycf.org.
Please use the following description of the Community Foundation in press releases and other write-ups about topics pertaining to our work.
The Central New York Community Foundation is a public charity that turns community dollars into community change. Established in 1927, it receives contributions from donors, manages them to grow over time and then distributes funding to address the region’s greatest needs. The foundation has invested nearly $300 million in community projects that benefit Central New York. It also serves as a civic leader, convener and sponsor of strategic initiatives that foster a thriving and equitable region and address the most critical issues of our time. cnycf.org
Social Media
Spread the word about your project through social media channels such as Facebook, YouTube, Instagram and Twitter. You can tag the Community Foundation (@CNYCF) on Facebook, YouTube, Instagram and Twitter. View sample social media posts.
Share your Story
We often feature stories of our grantees through our social media, website, newsletters and annual report. If you have a story or photos that you would like to share about your grant, please contact Juliet Maloff, Communications Officer.
Contact us
Contact us at any time for questions and guidance.
Katrina Crocker, Vice President, Communications
Juliet Maloff, Communications Officer
Sample Social Media Posts
Facebook
When a grant is awarded:
“Thank you to @CNYCF for supporting [INSERT ORGANIZATION] with a grant to [INSERT SPECIFICS OF PROJECT.] Partnerships with supporters like you help us [INSERT APPROPRIATE PHRASE OF DETAIL i.e. achieve our goals, feed XXX children, build XXXX, etc.]
When project is launched (with picture or video):
We just [opened, fed, built, launched, whatever the details of project] thanks to a @CNYCF grant, which made this possible. [details of how this project expands your organization’s impact].
Twitter
When the grant is awarded:
“Thank you @CNYCF for supporting [INSERT ORGANIZATION] with a grant, which will help us [INSERT DESCRIPTION].
When project is launched (with picture or video):
We just [opened, fed, built, launched, short details of project]. Thanks @CNYCF for this grant that made it possible!